Analysing The Impact Of Terrorism On Kenya Tourism Essay

Analysing The Impact Of Terrorism On Kenya Tourism Essay The U.S. Department of State defines terrorism as â€Å"premeditated, politically motivated violence perpetrated against non-combatant targets by sub-national groups or clandestine agents, usually intended to influence an audience.† Likewise, as terrorism against tourists often involves international citizens, international terrorism is defined as â€Å"terrorism involving citizens or the territory of more than one country.† WHY DO TERRORISTS TARGET KENYA? Geographic location, poverty and unstable neighbours are some key elements that have contributed to past terrorist attacks faced by Kenya. Kenya’s unique geographic location acts as a passageway from the Middle East and South Asia to East Africa and beyond. Therefore, Kenya had to cater for the many activities that would now exist because of this pathway so an extensive seaport was constructed as well as two international airports, one in Mombassa and one in Nairobi along with rail, road and communication infr astructure. With these additions, travel and entry into and around Kenya is quite easy and usually obscure due to its penetrable borders coupled with its surrounding neighbours and unmonitored coastline. In particular, the Arabs in Kenya that occupy the coastal areas are closely linked to the Arabs in the Middle East as they both share a common religion and language. This has made it quite convenient for terrorist to blend into the community. For these reasons, Kenya is a preferred choice for terrorist to strike. DISCUSSION ON TERRORISM’S IMPACT ON THE HOSPITALITY all of the 330 staff had their salaries reduced, including Dunford the chairman (National Geographic 2010).

Rhetorical_analysis_assignment_description Essay

Rhetorical_analysis_assignment_description - Essay Example Benjamin states that the conflicting idea between works of art is an indication that art is thriving in the economy and he uses some persuasive strategy to make his points clear. The rhetorical elements used in Walter Benjamin’s analysis shall be established in this paper in terms of logos, ethos and pathos. Benjamin’s Appeal to Logos Walter Benjamin’s use of solid theoretical background, which paves the way for his forthcoming arguments, is a clear indication of how he appeals to logos. Benjamin did not just make points without giving concrete evidence to back these points and his ability to do this shows that he tried to persuade his readers through his use of logical reasoning that would induce some sort of cognitive response from readers. Thus, Walter Benjamin’s analysis is effective in the sense that it appeals to logic. Benjamin makes his hypothesis as clear as possible as he uses it as a basis to develop a solid theory on the subject matter and this shows the effectiveness in his writing. Benjamin’s appeal to logos is also clear from his explanation of the theoretical framework that his study is built around. The fact that Benjamin explained the reproducible nature of a work of art, how it is reproduced in a capitalistic society, and what the meaning of this whole process of reproducing a work of art in the beginning of his essay is a clear sign of how he appeals to logos in his writing. Benjamin’s ability to differentiate between the replicas of art works made by craftsmen and replicas made by mechanical reproduction and his use of these theoretical frameworks to form the basis of his argument shows his appeal to logos. Thus, Walter Benjamin’s analysis is effective in terms of its appeal to logic. Benjamin’s ability to draw from historical analogies gives his audience the required information they need and clears the way for him to develop his arguments and concepts on the subject matter. By this a ct of rhetorical induction, a logical infrastructure is laid down by the writer which would ultimately lead the readers into a new realm of thought. All the historical facts presented by him are established facts and the only thing that he has done to prove his point is to put them in their places as if unraveling a mystery. This further emphasizes the effectiveness of Benjamin’s analysis as it is logical in all ramifications. Benjamin’s Appeal to Ethos Walter Benjamin’s open-minded presentation shows the author’s credibility as he is unbiased in his presentation and this is one of the ways that his analysis appeals to ethos. Benjamin uses a language that is appropriate to the audience and the subject alike as he is careful enough not to use words that would be too complex for the audience to grasp their real meaning. This is an essential rhetorical element that Benjamin uses in his analysis and it would make the readers willing to read what Benjamin has to say. The difference in value that exists between the works of art and its mechanical reproduction is something that the readers are also aware of and this is actually one of the ways that Benjamin respected the values and ideas of his esteemed readers. Benjamin could

Marketing management Essay Example | Topics and Well Written Essays - 3000 words

Marketing management - Essay Example Effective segmenting, targeting and positioning are the key to successfully gaining customers by forming a good perception of the product in the mind of the customer. This report aims to develop appropriate segmentation and targeting strategies for â€Å"Natura† range of herbal beauty care products being launched by Janelle Inc., a US based company operating in the cosmetics and beauty care product industry. The report will also outline the positioning objective of the new product line and design a positioning strategy, which will aid the achievement of the set objectives. Lastly, the different marketing mix strategies which needs to be deployed as the product progress in the product life cycle will also be discussed along with an outline of key competitive strategies which the product will be using in competing in the long run. Janelle Inc. is a medium scale business operation incorporated in 1992, to cater to the US beauty care market. The company markets under two main brands – Janelle and Cleo, which is aimed at two different market segments. Janelle products are targeting the younger consumer base aged 18- 35 and mainly consisting of cosmetic items and few skin care products while the Cleo which is a more exclusive and upmarket product offered at the 35 + market segment, includes an extensive skin and hair care range along with cosmetics. In a recent market survey, the company realised that there is a substantial market interest in natural beauty care products, mainly in the 30+ age category. Based on this information, Janelle has decided to launch a new Herbal Beauty care product line. The company has formed an alliance with a reputed and well-established Herbal beauty care manufacturer in India, which manufactures for an exclusive cosmetic brand in the UK market. The new product line will be branded â€Å"Natura†